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presentes Términos y Condiciones regulan la inscripción en la actividad denominada Hackaton “En teoría 2026” la cual es creada y administrada por Compañía de Seguros Bolívar S.A., identificada Con Nit. 860.002.503-2 Y Seguros Comerciales Bolívar S.A., identificada con NIT. 860.002.180-7 (en adelante “Convocante\").  La participación en la actividad implica el conocimiento y aceptación integral de los presentes términos y condiciones. El desconocimiento de lo aquí dispuesto conlleva la inmediata eliminación del participante y de su equipo de la actividad. La participación en la actividad no implica en ningún caso el compromiso por parte del Convocante de implementar en todo o en parte la solución desarrollada. El Convocante se reserva el derecho de admisión a la actividad aquí descrita.   1. ¿En qué consiste el reto? Durante la Hackathon los participantes deberán investigar, conceptualizar y prototipar la estrategia digital para viralizar Seguros Bolívar en las redes sociales a través del concepto “En Teoría” (en adelante “Hackathon”).   2. ¿A quién está dirigida la sesión? Esta Convocatoria está dirigida a estudiantes universitarios en la ciudad de Bogotá y alrededores que se encuentren cursando pregrados en instituciones de educación superior en carreras o disciplinas creativas como diseño, estrategia digital, creadores de contenido, publicidad, comunicación social, motion design, narrador digital y afines.    3. ¿Cuáles son los requisitos para inscribirse? Conformar equipos entre tres (3) y cinco (5) personas. Diligenciar integralmente el formulario de inscripción en los términos aquí establecidos. Todos los integrantes deberán contar con cédula de ciudadanía, para esto deberán adjuntar copia simple de los documentos en el formato de inscripción de cada uno de los integrantes del grupo. Adjuntar copia del certificado de matrícula del primer semestre del 2026 en la institución de educación superior de cada uno de los integrantes. 4. ¿Cómo se desarrollará la Hackathon? Lugar: La Hackathon se desarrollará en el Centro de Innovación de Grupo Bolívar, Domo i en la ciudad de Bogotá D.C.  Duración: La Hackathon se realizará entre el 24 de julio al 4 de septiembre de 2026. Modalidad: La Hackathon se desarrollará en modalidad híbrida según lo que se especifica en el presente documento. Inscripción: La inscripción se realizará a través de la plataforma www.domo-i.com entre el 24 de julio al 17 de agosto de 2026 cada uno de los jóvenes que deseen participar, deberán diligenciar integralmente el formulario de inscripción. Fases de la Hackathon: Fase 1: Alineación concepto En Teoría: Esta fase iniciará el 20 de agosto de 2026 y se adelantará de manera virtual. Los equipos participantes deberán revisar en el correo de inscripción y/o plataforma, el cual, tendrá las instrucciones para adelantar y desarrollar esta fase, en la cual, el equipo Convocante entregará un material de preparación para entender el concepto e historia de “En Teoría” el cual es la base para el desarrollo de la estrategia digital a construir en la siguiente etapa. Antes de dar inicio a la jornada, cada uno de los equipos deberán remitir mediante correo electrónico carta de compromisos, firmada por cada uno de los participantes. Sin la entrega debidamente firmada de este documento, los equipos no podrán participar en las fases de trabajo de la Hackathon. ​ Fase 2 - Sprint Creativo: Esta fase se desarrollará presencialmente el 27 y 28 de agosto de 2026 a la hora y en las instalaciones que el Convocante informe. Los participantes deberán llevar sus propios equipos de cómputo necesarios para cumplir con el objetivo. Durante la jornada, el Convocante suministrará información, herramientas y metodologías para mantener los estándares de calidad que se esperan del desarrollo de cada solución. Se espera que los equipos diseñen y prototipen la estrategia digital. Por lo tanto, al cierre del ejercicio los participantes deberán entregar al Convocante la Propuesta de solución, la cual contempla: Una presentación que soporte la estrategia digital destacando los elementos diferenciales.  Un Prototipo de alta resolución (Piezas de la estrategia) Especificación de desarrollo y puesta en marcha de la estrategia Cesión de derechos patrimoniales y audiovisual firmada por cada integrante del equipo. Esta información deberá ser entregada en formato digital al Convocante para iniciar la etapa de evaluación y clasificación a la siguiente fase. Al final de la jornada se llevará a cabo la evaluación de las soluciones entregados en esta fase, en donde los jurados del Convocante evaluarán en una escala de uno (1) a cinco (5) cada uno de los siguientes criterios: Rompimiento de paradigmas Viabilidad de implementación Impacto viralización en redes sociales El Convocante enviará un correo electrónico de confirmación a los equipos que avancen a la siguiente fase (máximo 6 equipos). Aquellos equipos que no pasen a la siguiente fase se les reconocerá los derechos morales sobre los conceptos generados y aplicarán las condiciones pactadas en la cesión de derechos patrimoniales suscrito por los participantes en la fase 2. Fase 3 - Showroom: Esta fase iniciará el 4 de septiembre de 2026  a la hora y en las instalaciones que el Convocante informe en correo de confirmación de cierre de la Fase 2. Se espera que los 6 equipos finalistas mejoren su propuesta de acuerdo a los comentarios de los jurados y construyan el pitch de la solución conceptualizada en la Fase 2. Por lo tanto, al cierre del ejercicio los participantes deberán entregar pitch de 5 minutos que explique la estrategia digital para viralizar Seguros Bolívar en redes sociales y el prototipo de las piezas que tangibiliza la estrategia. Pitch que hará parte integral de la Propuesta de solución.   ¿Cuáles son los criterios de evaluación? En la fase 3 los jurados evaluarán en una escala de uno (1) a cinco (5) cada uno de los siguientes criterios: Rompimiento de paradigmas Viabilidad de implementación Impacto viralización en redes sociales 
 6. ¿Cuáles son los beneficios  que se darán por participar en la presente Actividad? Todos los participantes recibirán un certificado de participación en la actividad. Los equipos que sean seleccionados como ganadores recibirán: Primer Lugar: $5.000.000 para todo el equipo consignados en Daviplata a un integrante.  Segundo Lugar: $3.000.000 para todo el equipo consignados en Daviplata a un integrante.  Tercer Lugar: $1.000.000 para todo el equipo consignado en Daviplata a un integrante.  El dinero total será consignado al Daviplata hasta 10 días hábiles después de la definición de los ganadores. 7. ¿De quién son las soluciones que proponen los equipos? Los participantes reconocen y aceptan que los conceptos e insumos derivados de la ejecución de esta actividad y que sean susceptibles de protección en el marco de propiedad intelectual en Colombia serán de propiedad exclusiva del Convocante. Por lo que cada uno de los participantes cederá los derechos patrimoniales sobre el contenido de las estrategias digitales que este genere en los términos establecidos en el Anexo 2 del presente documento.  y que será entregado al momento de ser aceptados a participar en la presente sesión. ​ En esta medida, los participantes se comprometen a no utilizar información que se encuentre protegida por propiedad intelectual de terceros y que la construcción de los contenidos para cada una de las fases establecidas en esta Sesión son construcciones propias. De ser necesario deberá informar durante cada sesión de trabajo si utiliza información de terceros protegida por propiedad intelectual o resultados generados por soluciones de inteligencia artificial para revisar infracciones de propiedad intelectual. En todo caso, el participante se obliga a responder ante el Convocante por infracciones de propiedad intelectual de terceros, en los términos establecidos en el Anexo 2 de este documento. ​ Así mismo, los participantes otorgan cesión de los derechos patrimoniales que resulten de las grabaciones de los pitch de la soluciones que el Convocante quiera divulgar por medio de sus canales oficiales de comunicación, por lo cual otorga la cesión bajo los términos establecidos en el Anexo 3 del presente documento y que será entregado al momento de ser aceptados a participar en la presente sesión. En este mismo sentido, otorgan a los convocantes autorización previa, expresa e informada sobre los datos personales derivados de las grabaciones de pitch para ser compartidos y divulgados en los canales oficiales de comunicación de los Convocantes, por lo cual otorga la correspondiente autorización de tratamientos de datos personales en los términos establecidos en el Anexo 4 del presente documento. Documento que se entiende aceptado desde el momento en el que cada uno de los participantes se inscribe a la presente actividad y que será entregado firmado por cada equipo en la Fase 1.   8. Modificaciones El Convocante se reserva el derecho de modificar los presentes Términos y Condiciones, a expedirse respecto de cualquier cuestión no contemplada aquí, a modificar y/o prorrogar las fechas de cierre de cada fase del Programa en atención a las necesidades del mismo. ​ 9. Vigencia Los presentes Términos y Condiciones estarán vigentes desde el día 24 de julio de 2026 hasta la terminación del Programa.   10. Anexos Carta compromiso Cesión de derechos patrimoniales sobre estrategia digital y prototipo. Cesión derechos patrimoniales sobre obra audiovisual de presentación de pitch de la solución por parte del equipo participante. Autorización de tratamiento de datos personales derivados de la obra audiovisual de presentación de pitch de la solución por parte del equipo 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presentes Términos y Condiciones regulan la inscripción en la actividad denominada Hackaton “En teoría 2026” la cual es creada y administrada por Compañía de Seguros Bolívar S.A., identificada Con Nit. 860.002.503-2 Y Seguros Comerciales Bolívar S.A., identificada con NIT. 860.002.180-7 (en adelante “Convocante\"). \nLa participación en la actividad implica el conocimiento y aceptación integral de los presentes términos y condiciones. El desconocimiento de lo aquí dispuesto conlleva la inmediata eliminación del participante y de su equipo de la actividad. La participación en la actividad no implica en ningún caso el compromiso por parte del Convocante de implementar en todo o en parte la solución desarrollada. El Convocante se reserva el derecho de admisión a la actividad aquí descrita.\n \n1. ¿En qué consiste el reto?\n\nDurante la Hackathon los participantes deberán investigar, conceptualizar y prototipar la estrategia digital para viralizar Seguros Bolívar en las redes sociales a través del concepto “En Teoría” (en adelante “Hackathon”).\n \n2. ¿A quién está dirigida la sesión?\n\nEsta Convocatoria está dirigida a estudiantes universitarios en la ciudad de Bogotá y alrededores que se encuentren cursando pregrados en instituciones de educación superior en carreras o disciplinas creativas como diseño, estrategia digital, creadores de contenido, publicidad, comunicación social, motion design, narrador digital y afines. \n \n3. ¿Cuáles son los requisitos para inscribirse?\n\nConformar equipos entre tres (3) y cinco (5) personas.\nDiligenciar integralmente el formulario de inscripción en los términos aquí establecidos.\nTodos los integrantes deberán contar con cédula de ciudadanía, para esto deberán adjuntar copia simple de los documentos en el formato de inscripción de cada uno de los integrantes del grupo.\nAdjuntar copia del certificado de matrícula del primer semestre del 2026 en la institución de educación superior de cada uno de los integrantes.\n\n4. ¿Cómo se desarrollará la Hackathon?\n\nLugar: La Hackathon se desarrollará en el Centro de Innovación de Grupo Bolívar, Domo i en la ciudad de Bogotá D.C. \nDuración: La Hackathon se realizará entre el 24 de julio al 4 de septiembre de 2026.\nModalidad: La Hackathon se desarrollará en modalidad híbrida según lo que se especifica en el presente documento.\nInscripción: La inscripción se realizará a través de la plataforma www.domo-i.com entre el 24 de julio al 17 de agosto de 2026 cada uno de los jóvenes que deseen participar, deberán diligenciar integralmente el formulario de inscripción.\nFases de la Hackathon:\nFase 1: Alineación concepto En Teoría: Esta fase iniciará el 20 de agosto de 2026 y se adelantará de manera virtual. Los equipos participantes deberán revisar en el correo de inscripción y/o plataforma, el cual, tendrá las instrucciones para adelantar y desarrollar esta fase, en la cual, el equipo Convocante entregará un material de preparación para entender el concepto e historia de “En Teoría” el cual es la base para el desarrollo de la estrategia digital a construir en la siguiente etapa. Antes de dar inicio a la jornada, cada uno de los equipos deberán remitir mediante correo electrónico carta de compromisos, firmada por cada uno de los participantes. Sin la entrega debidamente firmada de este documento, los equipos no podrán participar en las fases de trabajo de la Hackathon. ​\nFase 2 - Sprint Creativo: Esta fase se desarrollará presencialmente el 27 y 28 de agosto de 2026 a la hora y en las instalaciones que el Convocante informe. Los participantes deberán llevar sus propios equipos de cómputo necesarios para cumplir con el objetivo. Durante la jornada, el Convocante suministrará información, herramientas y metodologías para mantener los estándares de calidad que se esperan del desarrollo de cada solución. Se espera que los equipos diseñen y prototipen la estrategia digital. Por lo tanto, al cierre del ejercicio los participantes deberán entregar al Convocante la Propuesta de solución, la cual contempla:\nUna presentación que soporte la estrategia digital destacando los elementos diferenciales. \nUn Prototipo de alta resolución (Piezas de la estrategia)\nEspecificación de desarrollo y puesta en marcha de la estrategia\nCesión de derechos patrimoniales y audiovisual firmada por cada integrante del equipo.\nEsta información deberá ser entregada en formato digital al Convocante para iniciar la etapa de evaluación y clasificación a la siguiente fase. Al final de la jornada se llevará a cabo la evaluación de las soluciones entregados en esta fase, en donde los jurados del Convocante evaluarán en una escala de uno (1) a cinco (5) cada uno de los siguientes criterios: \nRompimiento de paradigmas\nViabilidad de implementación\nImpacto viralización en redes sociales\nEl Convocante enviará un correo electrónico de confirmación a los equipos que avancen a la siguiente fase (máximo 6 equipos). Aquellos equipos que no pasen a la siguiente fase se les reconocerá los derechos morales sobre los conceptos generados y aplicarán las condiciones pactadas en la cesión de derechos patrimoniales suscrito por los participantes en la fase 2.\nFase 3 - Showroom: Esta fase iniciará el 4 de septiembre de 2026  a la hora y en las instalaciones que el Convocante informe en correo de confirmación de cierre de la Fase 2. Se espera que los 6 equipos finalistas mejoren su propuesta de acuerdo a los comentarios de los jurados y construyan el pitch de la solución conceptualizada en la Fase 2. Por lo tanto, al cierre del ejercicio los participantes deberán entregar pitch de 5 minutos que explique la estrategia digital para viralizar Seguros Bolívar en redes sociales y el prototipo de las piezas que tangibiliza la estrategia. Pitch que hará parte integral de la Propuesta de solución.\n \n\n¿Cuáles son los criterios de evaluación?\n\nEn la fase 3 los jurados evaluarán en una escala de uno (1) a cinco (5) cada uno de los siguientes criterios:\n\nRompimiento de paradigmas\nViabilidad de implementación\nImpacto viralización en redes sociales\n
\n6. ¿Cuáles son los beneficios  que se darán por participar en la presente Actividad?\n\nTodos los participantes recibirán un certificado de participación en la actividad.\nLos equipos que sean seleccionados como ganadores recibirán:\n\nPrimer Lugar: $5.000.000 para todo el equipo consignados en Daviplata a un integrante. \nSegundo Lugar: $3.000.000 para todo el equipo consignados en Daviplata a un integrante. \nTercer Lugar: $1.000.000 para todo el equipo consignado en Daviplata a un integrante. \n\nEl dinero total será consignado al Daviplata hasta 10 días hábiles después de la definición de los ganadores.\n\n7. ¿De quién son las soluciones que proponen los equipos?\n\nLos participantes reconocen y aceptan que los conceptos e insumos derivados de la ejecución de esta actividad y que sean susceptibles de protección en el marco de propiedad intelectual en Colombia serán de propiedad exclusiva del Convocante. Por lo que cada uno de los participantes cederá los derechos patrimoniales sobre el contenido de las estrategias digitales que este genere en los términos establecidos en el Anexo 2 del presente documento.  y que será entregado al momento de ser aceptados a participar en la presente sesión.\n​\nEn esta medida, los participantes se comprometen a no utilizar información que se encuentre protegida por propiedad intelectual de terceros y que la construcción de los contenidos para cada una de las fases establecidas en esta Sesión son construcciones propias. De ser necesario deberá informar durante cada sesión de trabajo si utiliza información de terceros protegida por propiedad intelectual o resultados generados por soluciones de inteligencia artificial para revisar infracciones de propiedad intelectual. En todo caso, el participante se obliga a responder ante el Convocante por infracciones de propiedad intelectual de terceros, en los términos establecidos en el Anexo 2 de este documento.\n​\nAsí mismo, los participantes otorgan cesión de los derechos patrimoniales que resulten de las grabaciones de los pitch de la soluciones que el Convocante quiera divulgar por medio de sus canales oficiales de comunicación, por lo cual otorga la cesión bajo los términos establecidos en el Anexo 3 del presente documento y que será entregado al momento de ser aceptados a participar en la presente sesión.\n\nEn este mismo sentido, otorgan a los convocantes autorización previa, expresa e informada sobre los datos personales derivados de las grabaciones de pitch para ser compartidos y divulgados en los canales oficiales de comunicación de los Convocantes, por lo cual otorga la correspondiente autorización de tratamientos de datos personales en los términos establecidos en el Anexo 4 del presente documento. Documento que se entiende aceptado desde el momento en el que cada uno de los participantes se inscribe a la presente actividad y que será entregado firmado por cada equipo en la Fase 1.\n \n8. Modificaciones\n\nEl Convocante se reserva el derecho de modificar los presentes Términos y Condiciones, a expedirse respecto de cualquier cuestión no contemplada aquí, a modificar y/o prorrogar las fechas de cierre de cada fase del Programa en atención a las necesidades del mismo.\n​\n9. Vigencia\n\nLos presentes Términos y Condiciones estarán vigentes desde el día 24 de julio de 2026 hasta la terminación del Programa.\n \n10. 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427318297","overrideKey":"999:2417","absoluteBoundingBox":{"x":80055.5,"y":-796.000244140625,"width":754.0,"height":34.0},"isolatedAbsoluteRenderBounds":{"x":80055.5,"y":-796.000244140625,"width":754.0,"height":34.0},"relativeTransform":[[1.0,0.0,426.499786376953],[0.0,1.0,4.99997711181641]],"size":{"x":754.0,"y":34.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["1:2369","1:2370","1:2371","1:2372","1:2373","1:2374"]},"1072:7712":{"type":"TEXT","id":"1072:7712","name":"Los presentes Términos y Condiciones regulan la inscripción en la actividad denominada Hackaton “En teoría 2026” la cual es creada y administrada por Compañía de Seguros Bolívar S.A., identificada Con Nit. 860.002.503-2 Y Seguros Comerciales Bolívar S.A., identificada con NIT. 860.002.180-7 (en adelante “Convocante\").  La participación en la actividad implica el conocimiento y aceptación integral de los presentes términos y condiciones. El desconocimiento de lo aquí dispuesto conlleva la inmediata eliminación del participante y de su equipo de la actividad. La participación en la actividad no implica en ningún caso el compromiso por parte del Convocante de implementar en todo o en parte la solución desarrollada. El Convocante se reserva el derecho de admisión a la actividad aquí descrita.   1. ¿En qué consiste el reto? Durante la Hackathon los participantes deberán investigar, conceptualizar y prototipar la estrategia digital para viralizar Seguros Bolívar en las redes sociales a través del concepto “En Teoría” (en adelante “Hackathon”).   2. ¿A quién está dirigida la sesión? Esta Convocatoria está dirigida a estudiantes universitarios en la ciudad de Bogotá y alrededores que se encuentren cursando pregrados en instituciones de educación superior en carreras o disciplinas creativas como diseño, estrategia digital, creadores de contenido, publicidad, comunicación social, motion design, narrador digital y afines.    3. ¿Cuáles son los requisitos para inscribirse? Conformar equipos entre tres (3) y cinco (5) personas. Diligenciar integralmente el formulario de inscripción en los términos aquí establecidos. Todos los integrantes deberán contar con cédula de ciudadanía, para esto deberán adjuntar copia simple de los documentos en el formato de inscripción de cada uno de los integrantes del grupo. Adjuntar copia del certificado de matrícula del primer semestre del 2026 en la institución de educación superior de cada uno de los integrantes. 4. ¿Cómo se desarrollará la Hackathon? Lugar: La Hackathon se desarrollará en el Centro de Innovación de Grupo Bolívar, Domo i en la ciudad de Bogotá D.C.  Duración: La Hackathon se realizará entre el 24 de julio al 4 de septiembre de 2026. Modalidad: La Hackathon se desarrollará en modalidad híbrida según lo que se especifica en el presente documento. Inscripción: La inscripción se realizará a través de la plataforma www.domo-i.com entre el 24 de julio al 17 de agosto de 2026 cada uno de los jóvenes que deseen participar, deberán diligenciar integralmente el formulario de inscripción. Fases de la Hackathon: Fase 1: Alineación concepto En Teoría: Esta fase iniciará el 20 de agosto de 2026 y se adelantará de manera virtual. Los equipos participantes deberán revisar en el correo de inscripción y/o plataforma, el cual, tendrá las instrucciones para adelantar y desarrollar esta fase, en la cual, el equipo Convocante entregará un material de preparación para entender el concepto e historia de “En Teoría” el cual es la base para el desarrollo de la estrategia digital a construir en la siguiente etapa. Antes de dar inicio a la jornada, cada uno de los equipos deberán remitir mediante correo electrónico carta de compromisos, firmada por cada uno de los participantes. Sin la entrega debidamente firmada de este documento, los equipos no podrán participar en las fases de trabajo de la Hackathon. ​ Fase 2 - Sprint Creativo: Esta fase se desarrollará presencialmente el 27 y 28 de agosto de 2026 a la hora y en las instalaciones que el Convocante informe. Los participantes deberán llevar sus propios equipos de cómputo necesarios para cumplir con el objetivo. Durante la jornada, el Convocante suministrará información, herramientas y metodologías para mantener los estándares de calidad que se esperan del desarrollo de cada solución. Se espera que los equipos diseñen y prototipen la estrategia digital. Por lo tanto, al cierre del ejercicio los participantes deberán entregar al Convocante la Propuesta de solución, la cual contempla: Una presentación que soporte la estrategia digital destacando los elementos diferenciales.  Un Prototipo de alta resolución (Piezas de la estrategia) Especificación de desarrollo y puesta en marcha de la estrategia Cesión de derechos patrimoniales y audiovisual firmada por cada integrante del equipo. Esta información deberá ser entregada en formato digital al Convocante para iniciar la etapa de evaluación y clasificación a la siguiente fase. Al final de la jornada se llevará a cabo la evaluación de las soluciones entregados en esta fase, en donde los jurados del Convocante evaluarán en una escala de uno (1) a cinco (5) cada uno de los siguientes criterios: Rompimiento de paradigmas Viabilidad de implementación Impacto viralización en redes sociales El Convocante enviará un correo electrónico de confirmación a los equipos que avancen a la siguiente fase (máximo 6 equipos). Aquellos equipos que no pasen a la siguiente fase se les reconocerá los derechos morales sobre los conceptos generados y aplicarán las condiciones pactadas en la cesión de derechos patrimoniales suscrito por los participantes en la fase 2. Fase 3 - Showroom: Esta fase iniciará el 4 de septiembre de 2026  a la hora y en las instalaciones que el Convocante informe en correo de confirmación de cierre de la Fase 2. Se espera que los 6 equipos finalistas mejoren su propuesta de acuerdo a los comentarios de los jurados y construyan el pitch de la solución conceptualizada en la Fase 2. Por lo tanto, al cierre del ejercicio los participantes deberán entregar pitch de 5 minutos que explique la estrategia digital para viralizar Seguros Bolívar en redes sociales y el prototipo de las piezas que tangibiliza la estrategia. Pitch que hará parte integral de la Propuesta de solución.   ¿Cuáles son los criterios de evaluación? En la fase 3 los jurados evaluarán en una escala de uno (1) a cinco (5) cada uno de los siguientes criterios: Rompimiento de paradigmas Viabilidad de implementación Impacto viralización en redes sociales 
 6. ¿Cuáles son los beneficios  que se darán por participar en la presente Actividad? Todos los participantes recibirán un certificado de participación en la actividad. Los equipos que sean seleccionados como ganadores recibirán: Primer Lugar: $5.000.000 para todo el equipo consignados en Daviplata a un integrante.  Segundo Lugar: $3.000.000 para todo el equipo consignados en Daviplata a un integrante.  Tercer Lugar: $1.000.000 para todo el equipo consignado en Daviplata a un integrante.  El dinero total será consignado al Daviplata hasta 10 días hábiles después de la definición de los ganadores. 7. ¿De quién son las soluciones que proponen los equipos? Los participantes reconocen y aceptan que los conceptos e insumos derivados de la ejecución de esta actividad y que sean susceptibles de protección en el marco de propiedad intelectual en Colombia serán de propiedad exclusiva del Convocante. Por lo que cada uno de los participantes cederá los derechos patrimoniales sobre el contenido de las estrategias digitales que este genere en los términos establecidos en el Anexo 2 del presente documento.  y que será entregado al momento de ser aceptados a participar en la presente sesión. ​ En esta medida, los participantes se comprometen a no utilizar información que se encuentre protegida por propiedad intelectual de terceros y que la construcción de los contenidos para cada una de las fases establecidas en esta Sesión son construcciones propias. De ser necesario deberá informar durante cada sesión de trabajo si utiliza información de terceros protegida por propiedad intelectual o resultados generados por soluciones de inteligencia artificial para revisar infracciones de propiedad intelectual. En todo caso, el participante se obliga a responder ante el Convocante por infracciones de propiedad intelectual de terceros, en los términos establecidos en el Anexo 2 de este documento. ​ Así mismo, los participantes otorgan cesión de los derechos patrimoniales que resulten de las grabaciones de los pitch de la soluciones que el Convocante quiera divulgar por medio de sus canales oficiales de comunicación, por lo cual otorga la cesión bajo los términos establecidos en el Anexo 3 del presente documento y que será entregado al momento de ser aceptados a participar en la presente sesión. En este mismo sentido, otorgan a los convocantes autorización previa, expresa e informada sobre los datos personales derivados de las grabaciones de pitch para ser compartidos y divulgados en los canales oficiales de comunicación de los Convocantes, por lo cual otorga la correspondiente autorización de tratamientos de datos personales en los términos establecidos en el Anexo 4 del presente documento. Documento que se entiende aceptado desde el momento en el que cada uno de los participantes se inscribe a la presente actividad y que será entregado firmado por cada equipo en la Fase 1.   8. Modificaciones El Convocante se reserva el derecho de modificar los presentes Términos y Condiciones, a expedirse respecto de cualquier cuestión no contemplada aquí, a modificar y/o prorrogar las fechas de cierre de cada fase del Programa en atención a las necesidades del mismo. ​ 9. Vigencia Los presentes Términos y Condiciones estarán vigentes desde el día 24 de julio de 2026 hasta la terminación del Programa.   10. Anexos Carta compromiso Cesión de derechos patrimoniales sobre estrategia digital y prototipo. Cesión derechos patrimoniales sobre obra audiovisual de presentación de pitch de la solución por parte del equipo participante. Autorización de tratamiento de datos personales derivados de la obra audiovisual de presentación de pitch de la solución por parte del equipo 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presentes Términos y Condiciones regulan la inscripción en la actividad denominada Hackaton “En teoría 2026” la cual es creada y administrada por Compañía de Seguros Bolívar S.A., identificada Con Nit. 860.002.503-2 Y Seguros Comerciales Bolívar S.A., identificada con NIT. 860.002.180-7 (en adelante “Convocante\"). \nLa participación en la actividad implica el conocimiento y aceptación integral de los presentes términos y condiciones. El desconocimiento de lo aquí dispuesto conlleva la inmediata eliminación del participante y de su equipo de la actividad. La participación en la actividad no implica en ningún caso el compromiso por parte del Convocante de implementar en todo o en parte la solución desarrollada. El Convocante se reserva el derecho de admisión a la actividad aquí descrita.\n \n1. ¿En qué consiste el reto?\n\nDurante la Hackathon los participantes deberán investigar, conceptualizar y prototipar la estrategia digital para viralizar Seguros Bolívar en las redes sociales a través del concepto “En Teoría” (en adelante “Hackathon”).\n \n2. ¿A quién está dirigida la sesión?\n\nEsta Convocatoria está dirigida a estudiantes universitarios en la ciudad de Bogotá y alrededores que se encuentren cursando pregrados en instituciones de educación superior en carreras o disciplinas creativas como diseño, estrategia digital, creadores de contenido, publicidad, comunicación social, motion design, narrador digital y afines. \n \n3. ¿Cuáles son los requisitos para inscribirse?\n\nConformar equipos entre tres (3) y cinco (5) personas.\nDiligenciar integralmente el formulario de inscripción en los términos aquí establecidos.\nTodos los integrantes deberán contar con cédula de ciudadanía, para esto deberán adjuntar copia simple de los documentos en el formato de inscripción de cada uno de los integrantes del grupo.\nAdjuntar copia del certificado de matrícula del primer semestre del 2026 en la institución de educación superior de cada uno de los integrantes.\n\n4. ¿Cómo se desarrollará la Hackathon?\n\nLugar: La Hackathon se desarrollará en el Centro de Innovación de Grupo Bolívar, Domo i en la ciudad de Bogotá D.C. \nDuración: La Hackathon se realizará entre el 24 de julio al 4 de septiembre de 2026.\nModalidad: La Hackathon se desarrollará en modalidad híbrida según lo que se especifica en el presente documento.\nInscripción: La inscripción se realizará a través de la plataforma www.domo-i.com entre el 24 de julio al 17 de agosto de 2026 cada uno de los jóvenes que deseen participar, deberán diligenciar integralmente el formulario de inscripción.\nFases de la Hackathon:\nFase 1: Alineación concepto En Teoría: Esta fase iniciará el 20 de agosto de 2026 y se adelantará de manera virtual. Los equipos participantes deberán revisar en el correo de inscripción y/o plataforma, el cual, tendrá las instrucciones para adelantar y desarrollar esta fase, en la cual, el equipo Convocante entregará un material de preparación para entender el concepto e historia de “En Teoría” el cual es la base para el desarrollo de la estrategia digital a construir en la siguiente etapa. Antes de dar inicio a la jornada, cada uno de los equipos deberán remitir mediante correo electrónico carta de compromisos, firmada por cada uno de los participantes. Sin la entrega debidamente firmada de este documento, los equipos no podrán participar en las fases de trabajo de la Hackathon. ​\nFase 2 - Sprint Creativo: Esta fase se desarrollará presencialmente el 27 y 28 de agosto de 2026 a la hora y en las instalaciones que el Convocante informe. Los participantes deberán llevar sus propios equipos de cómputo necesarios para cumplir con el objetivo. Durante la jornada, el Convocante suministrará información, herramientas y metodologías para mantener los estándares de calidad que se esperan del desarrollo de cada solución. Se espera que los equipos diseñen y prototipen la estrategia digital. Por lo tanto, al cierre del ejercicio los participantes deberán entregar al Convocante la Propuesta de solución, la cual contempla:\nUna presentación que soporte la estrategia digital destacando los elementos diferenciales. \nUn Prototipo de alta resolución (Piezas de la estrategia)\nEspecificación de desarrollo y puesta en marcha de la estrategia\nCesión de derechos patrimoniales y audiovisual firmada por cada integrante del equipo.\nEsta información deberá ser entregada en formato digital al Convocante para iniciar la etapa de evaluación y clasificación a la siguiente fase. Al final de la jornada se llevará a cabo la evaluación de las soluciones entregados en esta fase, en donde los jurados del Convocante evaluarán en una escala de uno (1) a cinco (5) cada uno de los siguientes criterios: \nRompimiento de paradigmas\nViabilidad de implementación\nImpacto viralización en redes sociales\nEl Convocante enviará un correo electrónico de confirmación a los equipos que avancen a la siguiente fase (máximo 6 equipos). Aquellos equipos que no pasen a la siguiente fase se les reconocerá los derechos morales sobre los conceptos generados y aplicarán las condiciones pactadas en la cesión de derechos patrimoniales suscrito por los participantes en la fase 2.\nFase 3 - Showroom: Esta fase iniciará el 4 de septiembre de 2026  a la hora y en las instalaciones que el Convocante informe en correo de confirmación de cierre de la Fase 2. Se espera que los 6 equipos finalistas mejoren su propuesta de acuerdo a los comentarios de los jurados y construyan el pitch de la solución conceptualizada en la Fase 2. Por lo tanto, al cierre del ejercicio los participantes deberán entregar pitch de 5 minutos que explique la estrategia digital para viralizar Seguros Bolívar en redes sociales y el prototipo de las piezas que tangibiliza la estrategia. Pitch que hará parte integral de la Propuesta de solución.\n \n\n¿Cuáles son los criterios de evaluación?\n\nEn la fase 3 los jurados evaluarán en una escala de uno (1) a cinco (5) cada uno de los siguientes criterios:\n\nRompimiento de paradigmas\nViabilidad de implementación\nImpacto viralización en redes sociales\n
\n6. ¿Cuáles son los beneficios  que se darán por participar en la presente Actividad?\n\nTodos los participantes recibirán un certificado de participación en la actividad.\nLos equipos que sean seleccionados como ganadores recibirán:\n\nPrimer Lugar: $5.000.000 para todo el equipo consignados en Daviplata a un integrante. \nSegundo Lugar: $3.000.000 para todo el equipo consignados en Daviplata a un integrante. \nTercer Lugar: $1.000.000 para todo el equipo consignado en Daviplata a un integrante. \n\nEl dinero total será consignado al Daviplata hasta 10 días hábiles después de la definición de los ganadores.\n\n7. ¿De quién son las soluciones que proponen los equipos?\n\nLos participantes reconocen y aceptan que los conceptos e insumos derivados de la ejecución de esta actividad y que sean susceptibles de protección en el marco de propiedad intelectual en Colombia serán de propiedad exclusiva del Convocante. Por lo que cada uno de los participantes cederá los derechos patrimoniales sobre el contenido de las estrategias digitales que este genere en los términos establecidos en el Anexo 2 del presente documento.  y que será entregado al momento de ser aceptados a participar en la presente sesión.\n​\nEn esta medida, los participantes se comprometen a no utilizar información que se encuentre protegida por propiedad intelectual de terceros y que la construcción de los contenidos para cada una de las fases establecidas en esta Sesión son construcciones propias. De ser necesario deberá informar durante cada sesión de trabajo si utiliza información de terceros protegida por propiedad intelectual o resultados generados por soluciones de inteligencia artificial para revisar infracciones de propiedad intelectual. En todo caso, el participante se obliga a responder ante el Convocante por infracciones de propiedad intelectual de terceros, en los términos establecidos en el Anexo 2 de este documento.\n​\nAsí mismo, los participantes otorgan cesión de los derechos patrimoniales que resulten de las grabaciones de los pitch de la soluciones que el Convocante quiera divulgar por medio de sus canales oficiales de comunicación, por lo cual otorga la cesión bajo los términos establecidos en el Anexo 3 del presente documento y que será entregado al momento de ser aceptados a participar en la presente sesión.\n\nEn este mismo sentido, otorgan a los convocantes autorización previa, expresa e informada sobre los datos personales derivados de las grabaciones de pitch para ser compartidos y divulgados en los canales oficiales de comunicación de los Convocantes, por lo cual otorga la correspondiente autorización de tratamientos de datos personales en los términos establecidos en el Anexo 4 del presente documento. Documento que se entiende aceptado desde el momento en el que cada uno de los participantes se inscribe a la presente actividad y que será entregado firmado por cada equipo en la Fase 1.\n \n8. Modificaciones\n\nEl Convocante se reserva el derecho de modificar los presentes Términos y Condiciones, a expedirse respecto de cualquier cuestión no contemplada aquí, a modificar y/o prorrogar las fechas de cierre de cada fase del Programa en atención a las necesidades del mismo.\n​\n9. Vigencia\n\nLos presentes Términos y Condiciones estarán vigentes desde el día 24 de julio de 2026 hasta la terminación del Programa.\n \n10. Anexos\n\nCarta compromiso\nCesión de derechos patrimoniales sobre estrategia digital y prototipo.\nCesión derechos patrimoniales sobre obra audiovisual de presentación de pitch de la solución por parte del equipo participante.\nAutorización de tratamiento de datos personales derivados de la obra audiovisual de presentación de pitch de la solución por parte del equipo 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Términos y Condiciones regulan la inscripción en la actividad denominada Hackaton “En teoría 2026” la cual es creada y administrada por Compañía de Seguros Bolívar S.A., identificada Con Nit. 860.002.503-2 Y Seguros Comerciales Bolívar S.A., identificada con NIT. 860.002.180-7 (en adelante “Convocante\").  La participación en la actividad implica el conocimiento y aceptación integral de los presentes términos y condiciones. El desconocimiento de lo aquí dispuesto conlleva la inmediata eliminación del participante y de su equipo de la actividad. La participación en la actividad no implica en ningún caso el compromiso por parte del Convocante de implementar en todo o en parte la solución desarrollada. El Convocante se reserva el derecho de admisión a la actividad aquí descrita.   1. ¿En qué consiste el reto? Durante la Hackathon los participantes deberán investigar, conceptualizar y prototipar la estrategia digital para viralizar Seguros Bolívar en las redes sociales a través del concepto “En Teoría” (en adelante “Hackathon”).   2. ¿A quién está dirigida la sesión? Esta Convocatoria está dirigida a estudiantes universitarios en la ciudad de Bogotá y alrededores que se encuentren cursando pregrados en instituciones de educación superior en carreras o disciplinas creativas como diseño, estrategia digital, creadores de contenido, publicidad, comunicación social, motion design, narrador digital y afines.    3. ¿Cuáles son los requisitos para inscribirse? Conformar equipos entre tres (3) y cinco (5) personas. Diligenciar integralmente el formulario de inscripción en los términos aquí establecidos. Todos los integrantes deberán contar con cédula de ciudadanía, para esto deberán adjuntar copia simple de los documentos en el formato de inscripción de cada uno de los integrantes del grupo. Adjuntar copia del certificado de matrícula del primer semestre del 2026 en la institución de educación superior de cada uno de los integrantes. 4. ¿Cómo se desarrollará la Hackathon? Lugar: La Hackathon se desarrollará en el Centro de Innovación de Grupo Bolívar, Domo i en la ciudad de Bogotá D.C.  Duración: La Hackathon se realizará entre el 24 de julio al 4 de septiembre de 2026. Modalidad: La Hackathon se desarrollará en modalidad híbrida según lo que se especifica en el presente documento. Inscripción: La inscripción se realizará a través de la plataforma www.domo-i.com entre el 24 de julio al 17 de agosto de 2026 cada uno de los jóvenes que deseen participar, deberán diligenciar integralmente el formulario de inscripción. Fases de la Hackathon: Fase 1: Alineación concepto En Teoría: Esta fase iniciará el 20 de agosto de 2026 y se adelantará de manera virtual. Los equipos participantes deberán revisar en el correo de inscripción y/o plataforma, el cual, tendrá las instrucciones para adelantar y desarrollar esta fase, en la cual, el equipo Convocante entregará un material de preparación para entender el concepto e historia de “En Teoría” el cual es la base para el desarrollo de la estrategia digital a construir en la siguiente etapa. Antes de dar inicio a la jornada, cada uno de los equipos deberán remitir mediante correo electrónico carta de compromisos, firmada por cada uno de los participantes. Sin la entrega debidamente firmada de este documento, los equipos no podrán participar en las fases de trabajo de la Hackathon. ​ Fase 2 - Sprint Creativo: Esta fase se desarrollará presencialmente el 27 y 28 de agosto de 2026 a la hora y en las instalaciones que el Convocante informe. Los participantes deberán llevar sus propios equipos de cómputo necesarios para cumplir con el objetivo. Durante la jornada, el Convocante suministrará información, herramientas y metodologías para mantener los estándares de calidad que se esperan del desarrollo de cada solución. Se espera que los equipos diseñen y prototipen la estrategia digital. Por lo tanto, al cierre del ejercicio los participantes deberán entregar al Convocante la Propuesta de solución, la cual contempla: Una presentación que soporte la estrategia digital destacando los elementos diferenciales.  Un Prototipo de alta resolución (Piezas de la estrategia) Especificación de desarrollo y puesta en marcha de la estrategia Cesión de derechos patrimoniales y audiovisual firmada por cada integrante del equipo. Esta información deberá ser entregada en formato digital al Convocante para iniciar la etapa de evaluación y clasificación a la siguiente fase. Al final de la jornada se llevará a cabo la evaluación de las soluciones entregados en esta fase, en donde los jurados del Convocante evaluarán en una escala de uno (1) a cinco (5) cada uno de los siguientes criterios: Rompimiento de paradigmas Viabilidad de implementación Impacto viralización en redes sociales El Convocante enviará un correo electrónico de confirmación a los equipos que avancen a la siguiente fase (máximo 6 equipos). Aquellos equipos que no pasen a la siguiente fase se les reconocerá los derechos morales sobre los conceptos generados y aplicarán las condiciones pactadas en la cesión de derechos patrimoniales suscrito por los participantes en la fase 2. Fase 3 - Showroom: Esta fase iniciará el 4 de septiembre de 2026  a la hora y en las instalaciones que el Convocante informe en correo de confirmación de cierre de la Fase 2. Se espera que los 6 equipos finalistas mejoren su propuesta de acuerdo a los comentarios de los jurados y construyan el pitch de la solución conceptualizada en la Fase 2. Por lo tanto, al cierre del ejercicio los participantes deberán entregar pitch de 5 minutos que explique la estrategia digital para viralizar Seguros Bolívar en redes sociales y el prototipo de las piezas que tangibiliza la estrategia. Pitch que hará parte integral de la Propuesta de solución.   ¿Cuáles son los criterios de evaluación? En la fase 3 los jurados evaluarán en una escala de uno (1) a cinco (5) cada uno de los siguientes criterios: Rompimiento de paradigmas Viabilidad de implementación Impacto viralización en redes sociales 
 6. ¿Cuáles son los beneficios  que se darán por participar en la presente Actividad? Todos los participantes recibirán un certificado de participación en la actividad. Los equipos que sean seleccionados como ganadores recibirán: Primer Lugar: $5.000.000 para todo el equipo consignados en Daviplata a un integrante.  Segundo Lugar: $3.000.000 para todo el equipo consignados en Daviplata a un integrante.  Tercer Lugar: $1.000.000 para todo el equipo consignado en Daviplata a un integrante.  El dinero total será consignado al Daviplata hasta 10 días hábiles después de la definición de los ganadores. 7. ¿De quién son las soluciones que proponen los equipos? Los participantes reconocen y aceptan que los conceptos e insumos derivados de la ejecución de esta actividad y que sean susceptibles de protección en el marco de propiedad intelectual en Colombia serán de propiedad exclusiva del Convocante. Por lo que cada uno de los participantes cederá los derechos patrimoniales sobre el contenido de las estrategias digitales que este genere en los términos establecidos en el Anexo 2 del presente documento.  y que será entregado al momento de ser aceptados a participar en la presente sesión. ​ En esta medida, los participantes se comprometen a no utilizar información que se encuentre protegida por propiedad intelectual de terceros y que la construcción de los contenidos para cada una de las fases establecidas en esta Sesión son construcciones propias. De ser necesario deberá informar durante cada sesión de trabajo si utiliza información de terceros protegida por propiedad intelectual o resultados generados por soluciones de inteligencia artificial para revisar infracciones de propiedad intelectual. En todo caso, el participante se obliga a responder ante el Convocante por infracciones de propiedad intelectual de terceros, en los términos establecidos en el Anexo 2 de este documento. ​ Así mismo, los participantes otorgan cesión de los derechos patrimoniales que resulten de las grabaciones de los pitch de la soluciones que el Convocante quiera divulgar por medio de sus canales oficiales de comunicación, por lo cual otorga la cesión bajo los términos establecidos en el Anexo 3 del presente documento y que será entregado al momento de ser aceptados a participar en la presente sesión. En este mismo sentido, otorgan a los convocantes autorización previa, expresa e informada sobre los datos personales derivados de las grabaciones de pitch para ser compartidos y divulgados en los canales oficiales de comunicación de los Convocantes, por lo cual otorga la correspondiente autorización de tratamientos de datos personales en los términos establecidos en el Anexo 4 del presente documento. Documento que se entiende aceptado desde el momento en el que cada uno de los participantes se inscribe a la presente actividad y que será entregado firmado por cada equipo en la Fase 1.   8. Modificaciones El Convocante se reserva el derecho de modificar los presentes Términos y Condiciones, a expedirse respecto de cualquier cuestión no contemplada aquí, a modificar y/o prorrogar las fechas de cierre de cada fase del Programa en atención a las necesidades del mismo. ​ 9. Vigencia Los presentes Términos y Condiciones estarán vigentes desde el día 24 de julio de 2026 hasta la terminación del Programa.   10. Anexos Carta compromiso Cesión de derechos patrimoniales sobre estrategia digital y prototipo. Cesión derechos patrimoniales sobre obra audiovisual de presentación de pitch de la solución por parte del equipo participante. Autorización de tratamiento de datos personales derivados de la obra audiovisual de presentación de pitch de la solución por parte del equipo 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presentes Términos y Condiciones regulan la inscripción en la actividad denominada Hackaton “En teoría 2026” la cual es creada y administrada por Compañía de Seguros Bolívar S.A., identificada Con Nit. 860.002.503-2 Y Seguros Comerciales Bolívar S.A., identificada con NIT. 860.002.180-7 (en adelante “Convocante\"). \nLa participación en la actividad implica el conocimiento y aceptación integral de los presentes términos y condiciones. El desconocimiento de lo aquí dispuesto conlleva la inmediata eliminación del participante y de su equipo de la actividad. La participación en la actividad no implica en ningún caso el compromiso por parte del Convocante de implementar en todo o en parte la solución desarrollada. El Convocante se reserva el derecho de admisión a la actividad aquí descrita.\n \n1. ¿En qué consiste el reto?\n\nDurante la Hackathon los participantes deberán investigar, conceptualizar y prototipar la estrategia digital para viralizar Seguros Bolívar en las redes sociales a través del concepto “En Teoría” (en adelante “Hackathon”).\n \n2. ¿A quién está dirigida la sesión?\n\nEsta Convocatoria está dirigida a estudiantes universitarios en la ciudad de Bogotá y alrededores que se encuentren cursando pregrados en instituciones de educación superior en carreras o disciplinas creativas como diseño, estrategia digital, creadores de contenido, publicidad, comunicación social, motion design, narrador digital y afines. \n \n3. ¿Cuáles son los requisitos para inscribirse?\n\nConformar equipos entre tres (3) y cinco (5) personas.\nDiligenciar integralmente el formulario de inscripción en los términos aquí establecidos.\nTodos los integrantes deberán contar con cédula de ciudadanía, para esto deberán adjuntar copia simple de los documentos en el formato de inscripción de cada uno de los integrantes del grupo.\nAdjuntar copia del certificado de matrícula del primer semestre del 2026 en la institución de educación superior de cada uno de los integrantes.\n\n4. ¿Cómo se desarrollará la Hackathon?\n\nLugar: La Hackathon se desarrollará en el Centro de Innovación de Grupo Bolívar, Domo i en la ciudad de Bogotá D.C. \nDuración: La Hackathon se realizará entre el 24 de julio al 4 de septiembre de 2026.\nModalidad: La Hackathon se desarrollará en modalidad híbrida según lo que se especifica en el presente documento.\nInscripción: La inscripción se realizará a través de la plataforma www.domo-i.com entre el 24 de julio al 17 de agosto de 2026 cada uno de los jóvenes que deseen participar, deberán diligenciar integralmente el formulario de inscripción.\nFases de la Hackathon:\nFase 1: Alineación concepto En Teoría: Esta fase iniciará el 20 de agosto de 2026 y se adelantará de manera virtual. Los equipos participantes deberán revisar en el correo de inscripción y/o plataforma, el cual, tendrá las instrucciones para adelantar y desarrollar esta fase, en la cual, el equipo Convocante entregará un material de preparación para entender el concepto e historia de “En Teoría” el cual es la base para el desarrollo de la estrategia digital a construir en la siguiente etapa. Antes de dar inicio a la jornada, cada uno de los equipos deberán remitir mediante correo electrónico carta de compromisos, firmada por cada uno de los participantes. Sin la entrega debidamente firmada de este documento, los equipos no podrán participar en las fases de trabajo de la Hackathon. ​\nFase 2 - Sprint Creativo: Esta fase se desarrollará presencialmente el 27 y 28 de agosto de 2026 a la hora y en las instalaciones que el Convocante informe. Los participantes deberán llevar sus propios equipos de cómputo necesarios para cumplir con el objetivo. Durante la jornada, el Convocante suministrará información, herramientas y metodologías para mantener los estándares de calidad que se esperan del desarrollo de cada solución. Se espera que los equipos diseñen y prototipen la estrategia digital. Por lo tanto, al cierre del ejercicio los participantes deberán entregar al Convocante la Propuesta de solución, la cual contempla:\nUna presentación que soporte la estrategia digital destacando los elementos diferenciales. \nUn Prototipo de alta resolución (Piezas de la estrategia)\nEspecificación de desarrollo y puesta en marcha de la estrategia\nCesión de derechos patrimoniales y audiovisual firmada por cada integrante del equipo.\nEsta información deberá ser entregada en formato digital al Convocante para iniciar la etapa de evaluación y clasificación a la siguiente fase. Al final de la jornada se llevará a cabo la evaluación de las soluciones entregados en esta fase, en donde los jurados del Convocante evaluarán en una escala de uno (1) a cinco (5) cada uno de los siguientes criterios: \nRompimiento de paradigmas\nViabilidad de implementación\nImpacto viralización en redes sociales\nEl Convocante enviará un correo electrónico de confirmación a los equipos que avancen a la siguiente fase (máximo 6 equipos). Aquellos equipos que no pasen a la siguiente fase se les reconocerá los derechos morales sobre los conceptos generados y aplicarán las condiciones pactadas en la cesión de derechos patrimoniales suscrito por los participantes en la fase 2.\nFase 3 - Showroom: Esta fase iniciará el 4 de septiembre de 2026  a la hora y en las instalaciones que el Convocante informe en correo de confirmación de cierre de la Fase 2. Se espera que los 6 equipos finalistas mejoren su propuesta de acuerdo a los comentarios de los jurados y construyan el pitch de la solución conceptualizada en la Fase 2. Por lo tanto, al cierre del ejercicio los participantes deberán entregar pitch de 5 minutos que explique la estrategia digital para viralizar Seguros Bolívar en redes sociales y el prototipo de las piezas que tangibiliza la estrategia. Pitch que hará parte integral de la Propuesta de solución.\n \n\n¿Cuáles son los criterios de evaluación?\n\nEn la fase 3 los jurados evaluarán en una escala de uno (1) a cinco (5) cada uno de los siguientes criterios:\n\nRompimiento de paradigmas\nViabilidad de implementación\nImpacto viralización en redes sociales\n
\n6. ¿Cuáles son los beneficios  que se darán por participar en la presente Actividad?\n\nTodos los participantes recibirán un certificado de participación en la actividad.\nLos equipos que sean seleccionados como ganadores recibirán:\n\nPrimer Lugar: $5.000.000 para todo el equipo consignados en Daviplata a un integrante. \nSegundo Lugar: $3.000.000 para todo el equipo consignados en Daviplata a un integrante. \nTercer Lugar: $1.000.000 para todo el equipo consignado en Daviplata a un integrante. \n\nEl dinero total será consignado al Daviplata hasta 10 días hábiles después de la definición de los ganadores.\n\n7. ¿De quién son las soluciones que proponen los equipos?\n\nLos participantes reconocen y aceptan que los conceptos e insumos derivados de la ejecución de esta actividad y que sean susceptibles de protección en el marco de propiedad intelectual en Colombia serán de propiedad exclusiva del Convocante. Por lo que cada uno de los participantes cederá los derechos patrimoniales sobre el contenido de las estrategias digitales que este genere en los términos establecidos en el Anexo 2 del presente documento.  y que será entregado al momento de ser aceptados a participar en la presente sesión.\n​\nEn esta medida, los participantes se comprometen a no utilizar información que se encuentre protegida por propiedad intelectual de terceros y que la construcción de los contenidos para cada una de las fases establecidas en esta Sesión son construcciones propias. De ser necesario deberá informar durante cada sesión de trabajo si utiliza información de terceros protegida por propiedad intelectual o resultados generados por soluciones de inteligencia artificial para revisar infracciones de propiedad intelectual. En todo caso, el participante se obliga a responder ante el Convocante por infracciones de propiedad intelectual de terceros, en los términos establecidos en el Anexo 2 de este documento.\n​\nAsí mismo, los participantes otorgan cesión de los derechos patrimoniales que resulten de las grabaciones de los pitch de la soluciones que el Convocante quiera divulgar por medio de sus canales oficiales de comunicación, por lo cual otorga la cesión bajo los términos establecidos en el Anexo 3 del presente documento y que será entregado al momento de ser aceptados a participar en la presente sesión.\n\nEn este mismo sentido, otorgan a los convocantes autorización previa, expresa e informada sobre los datos personales derivados de las grabaciones de pitch para ser compartidos y divulgados en los canales oficiales de comunicación de los Convocantes, por lo cual otorga la correspondiente autorización de tratamientos de datos personales en los términos establecidos en el Anexo 4 del presente documento. Documento que se entiende aceptado desde el momento en el que cada uno de los participantes se inscribe a la presente actividad y que será entregado firmado por cada equipo en la Fase 1.\n \n8. Modificaciones\n\nEl Convocante se reserva el derecho de modificar los presentes Términos y Condiciones, a expedirse respecto de cualquier cuestión no contemplada aquí, a modificar y/o prorrogar las fechas de cierre de cada fase del Programa en atención a las necesidades del mismo.\n​\n9. Vigencia\n\nLos presentes Términos y Condiciones estarán vigentes desde el día 24 de julio de 2026 hasta la terminación del Programa.\n \n10. Anexos\n\nCarta compromiso\nCesión de derechos patrimoniales sobre estrategia digital y prototipo.\nCesión derechos patrimoniales sobre obra audiovisual de presentación de pitch de la solución por parte del equipo participante.\nAutorización de tratamiento de datos personales derivados de la obra audiovisual de presentación de pitch de la solución por parte del equipo 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